Strategic Communications

Our experts design and execute multi-stakeholder strategies and campaigns to strengthen or protect reputation in times of change. They interact with the stakeholders in a client’s sphere of influence, including media, public institutions, NGOs and other public audiences. Our teams harness data-driven strategies to help organisations define and promote their narrative, elevate their brand values, and protect those values when threatened by internal and external challenges. We help CEOs and other C-suite executives bring their strategies to life and define and communicate their position on relevant business, industry and societal issues.

With growing global turbulence and the non-stop nature of the news, the potential for crisis has become an almost daily consideration for businesses. In an age of round-the-clock scrutiny, we see almost as much focus on how a company handles a crisis as the crisis itself. Globalisation, investor activism, regulatory change, and political and cyber risks are all contributing to increasing business vulnerability, and they are amplifying the need for boards to carefully consider their ability to respond. FTI Consulting has decades of experience in supporting companies, governments and individuals through crisis situations. Together with experts from other FTI Consulting segments, we offer a unique proposition that goes beyond communications and adds specialist capabilities, for example in cybersecurity response and mitigation.

FTI Consulting has one of the largest global financial communications practices, with 200+ dedicated professionals around the world. In Germany, we are a trusted leader in helping companies solve complex issues related to multi-stakeholder transactions, financial communications and investor relations. Our teams help the C-suite, boards and their management teams navigate challenges throughout the entire corporate lifecycle. From growth to value enhancement and protection, we partner with clients to deliver results and communicate impact. Our global presence enables us to seamlessly support cross-border merger and acquisition transactions in almost every geography. We also advise on strategies around shareholder- and ESG-driven activism and help our clients design and communicate their environmental, social and governance programs and metrics to the capital markets.

Anticipating and driving the people side of change is critical to any transformation agenda, whether a company is orchestrating a restructuring, a transaction, a shift in strategy or culture, or any other significant event. Employees, customers, partners, suppliers, regulators, investors and key stakeholders must understand the strategy and believe in the future the C-suite has described before they will work meaningfully to achieve the desired result.

Our approach is rooted in data. With our clients, we assess and understand current perceptions, stakeholder impacts and people processes relevant to their goals. We use these inputs to design and implement communications, engagement, leader enablement, and learning and mobilisation programmes that build understanding and enable change from the inside out. By painting a clear picture of the future and being specific about the steps and behaviours that enable our clients’ goals, we inspire commitment, drive productivity, bolster retention and engagement, protect value, and enable growth over time.

Tensions between governments, civil society organisations and multinational institutions have significant implications for both publicly traded and privately held companies. Geopolitical crises have intensified government scrutiny in an environment that is already heavily politicised, altering competition and antitrust regulatory frameworks and requiring businesses to demonstrate strong governance and contribute to environmental and societal goals.

With FTI Consulting’s strong presence in Berlin and our close connection to colleagues in Brussels, Washington, D.C., and every other major political hub, our practice helps management teams and boards navigate the demands of an ever-changing political landscape. Our experts provide institutional, legislative and political analyses, and support initiatives to represent clients’ interests to public authorities and institutions. We deliver advocacy campaigns, working closely with German and European institutions to connect clients with relevant networks at the local, national, European and international levels.