Strategic Communications

Organisations operate in a complex and globally interconnected landscape in which information is difficult to control, perceptions develop quickly, and issues move rapidly. These changing market forces and external disruptors make reputation management critical for organisations that want to operate effectively and remain competitive.

Whether you need to reposition your company, build its profile as a market leader, or attract or retain talent, rely on our communications professionals. Our multi-stakeholder campaigns build confidence, enhance positioning and elicit action among key stakeholder groups. We help organisations define and promote their corporate narrative and elevate their brand when threatened by internal or external challenges.

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Whether you anticipate a crisis or are blindsided by one, your corporate reputation and enterprise value hang in the balance. The FTI Consulting annual Resilience Barometer survey of 2,000 businesses finds more than 80% of respondents anticipate a crisis for their organization in the year ahead, but less than half feel adequately prepared. Our crisis professionals coordinate with your management teams, legal and financial advisors to provide customised, coordinated, data-driven strategic counsel on all aspects of internal and external event-driven communications.

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Today, organisations in every industry know that having a strong digital strategy is crucial to influence corporate decision makers and policymakers and to bolster corporate reputation. In a fractured media environment where there’s extreme competition for stakeholders’ attention, it’s imperative to understand shifting viewpoints and reach the right audiences on the right platforms. We take a sophisticated, data- and analytics-driven approach to help organisations navigate through the noise, and to craft and disseminate a compelling story that supports positive business outcomes. Our expertise, honed over decades, is global, flexible and state-of-the-art.

Whether navigating a major corporate challenge, transforming a brand, or highlighting corporate responsibility, your organisation’s primary communications strategy is simple: reach your target audience directly with the right message and content at the best time. To help you do this effectively, we take a research-informed, data-driven three-pronged approach.

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A successful ESG programme is authentic, grounded in data, and aligned with the company’s overarching strategy as well as the needs of key internal and external stakeholders. When done well, a robust ESG programme can generate significant value for not only investors but also for employees, customers, and business partners. We offer a holistic point of view and integrated programmes that help companies manage the risks and exploit the opportunities related to ESG from a regulatory, financial, political and commercial perspective. We understand the macros issues that influence a company’s permission to operate and the micro issues that drive stakeholder engagement.

Our Strategic Communications team helps companies to develop a distinctive and holistic approach to ESG and sustainability, with the aim to deliver a sustainable, more prosperous and inclusive economy and which supports enterprise strategy and innovation, promotes active corporate citizenship and drives resilient financial performance and market value of our clients.

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Public companies — and those preparing to list — face challenges of managing risk and maximising opportunities during periods of change and transformation. Targeted communications strategies are critical to achieve successful outcomes, ensure business continuity, and enhance shareholder support. Our financial communications experts serve as trusted advisors to C-suites and boards of directors on the capital market events and issues they encounter in the corporate life cycle. Our team, consisting of former lawyers, bankers, investors, analysts, journalists, and policymakers, partners with clients to communicate with impact and deliver results that advance business objectives.

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Escalating tensions between governments, civil society organisations, international institutions and multinational firms have significant implications for publicly traded and private companies. As they pursue growth strategies against increasing market pressure, technological disruption, public scrutiny, and political unpredictability, leadership must remain vigilant of the political risk to operations and reputation. They must constantly assess political landscapes to manage and mitigate risk when events materialise and threaten value. Increasingly, these events impact the reputation and character of executive teams, boards of directors, and the company itself in other arenas, including capital markets, commercial markets and courts.

Our team of hundreds of specialists, located throughout the world’s major financial and political capitals, advises executive teams, boards of directors, and their legal, financial and public affairs advisors on leveraging public affairs and government relations strategies to meet the demands of this political reality. Clients look to us to help them engage with their stakeholders’ agendas, deliver results, and protect value.

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Transactions play an integral role in the life cycle of most companies. When done well, they provide tremendous opportunities for growth and transformation. However, they also carry significant risk that can disrupt a business and threaten the performance and survival of even the world’s largest organisations. This is particularly true for complex and cross-border transactions as well as those within highly regulated industries.

Consistently ranked as the top M&A communication firm globally, we advise clients across every stage of the deal lifecycle to enhance the certainty of a successful close. From pre-announcement planning to transaction announcement and post-merger integration, our team provides an unparalleled combination of expertise in transaction communications, investor relations, public affairs, digital platforms and employee engagement. Our experts approach each transaction as a multi-faceted campaign; we develop and drive positive deal sentiment across stakeholder groups while minimising regulatory risk and threat of shareholder dissent and activism.

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