Market Analysis, Desk Research & Expert Interviews / City Strategy Germany and France – Premium Non-Alcoholic Drinks: BIBA|CS carried out market data analysis, conducted desk research and expert interviews to collect consumer and industry trends, as well as defining a hunting list of top bars, cafes and restaurants in preparation for a brand launch.
Desk Research, internal and external market data analysis – Drinks Portfolio: In another project for our long-term customer, BIBA|CS supported the customer developing a portfolio sell-in story for the UK market.
Having recently visited Munich I noticed that Lidl has just launched its new ad campaign “It’s your choice”. Which largely concentrates on comparing branded products versus their private label equivalents.
Mystery Shopping in Traditional Trade, Convenience and Proximity Stores across Poland: For an international producer of alcoholic drinks, BIBA|CS ran Mystery Audits in 50 shops across different regions.
In the last years, eRetailing (B2C) has been set as one of the strategic priorities within many FMCG companies. And although the category leaders invested meaningful budgets in their own stores or in retail partners many FMCG suppliers still don’t have a strategic approach.