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Understanding how people shop for cheese will make your Maccheroni better.

10 February 2021

Besides being one of the oldest cultivated food products with a long and diverse history, cheese is a significant share of today’s dairy industry. Europe is the biggest single market for cheese. And while most imported cheese originates from within the EU, the consumers perceive and consume the cheese differently. Hence, to succeed in different markets, it is vital to understand similarities and differences in shopper behavior.

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