As a part of a more comprehensive consultancy project, the objective of this Mystery Shopping research was to assess the availability and pricing level of the customer brand and a competitor screening.

Our Mystery Shoppers took pictures of the category placement as well as the outside of the shop. Additionally, they shared snippets of their behavioural pattern, which allowed the customer to understand differences across the various retailer formats. 

The extensive report, including the Mystery Shopping results (real in-store availability and real pricing), became an essential part of the country and channel strategy influencing day-to-day work with the local distributor.