To ensure an up-to-date market overview, BIBA|CS talked to international and local experts (bars, distributors, marketing) and screened social media and other brand-relevant scene media (e.g.food blogs, style magazines…). 

The brand has been traditionally sold in the Mediterranean home market, attracted an international investor who then aimed to enlarge the global footprint following the consumer trends of all-natural, organic drinks, and the increasing potential for mixers and adult CSD.

The main objective of the project was to allow the customer to prioritize particular countries and within these countries mapping respective cities by understanding the potential volume potential and brand/product fit. Additionally, mapping and classifying target outlets allows the customer to face discussions and negotiations with local distributors on eye-level and define concrete KPIs for the brand launch.